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The 3 Ways To Increase Photography Business Sales

01/06/08

08:59:21 pm, by snapsailing

, 373 words, 28 views

Categories: Wedding Photography, Portrait Photography

The 3 Ways To Increase Photography Business Sales

Every single business plays by the same rules: you only have three ways of increasing your sales.

1. Gain new clients
2. Sell more to each client per sale
3. Sell to each client again and again throughout the life of your business

As you can imagine, gaining new clients is your most expensive way of marketing. These are people that may not know you, have never heard of you, have no relationship with you, and have no reason to trust you. You have to work hard to gain their trust, and turn them into a client. According to marketing statistics, it takes up to 12 messages before a prospect notices you and turns into a client. Which means 12 postcards, 12 ads in a magazine, etc.

Once you've made contact with a prospect, and they've turned into a client, how much can you sell them? Selling isn't a bad thing - it's the only thing that will keep you in business. The key is to create packages, products and services that you love to sell, your clients love to buy, and can sell very easily. And remember to upsell all the time. Always be thinking about the McDonalds concept - "would you like fries with that?"

In order to use this method effectively, your pricing and packages have to set up to offer your customer a variety of choices. If you photograph an event and hand your clients the files, you'll never be able to upsell your client. Instead, create packages that allow your client to upgrade, and get what they truly need. (And if you feel you still have to offer your clients the digital files, make them a bonus with your highest priced package.)

Once you have a happy client, and she's satisfied with her purchase, sell to her again and again. She's already sold on you, and she's more than willing to come in again. IF you offer her the right products and services. Many businesses focus on sending out postcards and other materials trying to bring in new clients. Instead, send out materials offering your current clients other options. If you've just completed a session with her 3 month old baby, she'll definitely want a 6 month session. And if she's happy, she'll tell her friends as well.

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