Creating A Successful Wedding Photography Business

Does the idea of running a wedding photography business excite you? Can you see yourself photographing brides and grooms, and creating wonderful memories for your clients?

Wedding photography is always in demand. Take a look at these wedding statistics

=> Every year, 2.4 million people are married in the United States, 1 million are married in Canada, 9 million are married in China, and 800,000 are married in Japan.

=> In the United States, couples will spend $7.9 billion online in 2006.

=> The average couple spends $26,800 on wedding expenses.

While many photographers offer wedding photography as an option within their business model, nicheing yourself exclusively as a wedding photographer has many benefits.

To start, a wedding photographer can make thousands of dollars per client, and can make a full time income by working just a few weekends a year. Imagine working with 20 clients a year, and make on average $10,000 per client. By specializing in wedding photography, you are showing your expertise, and can command higher fees than a portrait or commercial photographer.

Also, a wedding photographer allows you to work and photograph in a non-traditional environment. While most portrait artists have a studio with a shooting room, production room, and meeting offices, wedding artists don’t require the same workspace. Because you’re photographing at the clients ceremony and reception sites, you can maintain a professional look without the expense of an office.

As a wedding photographer, you have the ability to promote your services all over the world. Using online marketing, you can create a portfolio that allows you to sell your services to any bride and groom. Because the majority of brides and grooms are spending part of their time researching online, if you use online marketing to your advantage, you can capture attention not only in your local area, but also around the world.

Imagine celebrating one weekend in New York, one weekend in California, and another weekend in Paris. That’s the power of running a successful wedding photography business.

Lori Osterberg owned and operated a high-end wedding photography business for over 18 years, and was one of the premier studios to have an online portfolio in the 1990’s. She understands the nuances of creating a successful studio, and how to build an online presence that will allow you to photograph anywhere in the world. Now she helps photography studios market their businesses, and helps create online tools to help photographers achieve success. Visit her site and sign up for her free ezine at www.VirtualPhotographyStudio.com