10 Reasons To Write A Press Release

1. You’ve started a new business.

2. You’ve moved into a new location.

3. You have created an exciting seasonal promotion.

4. You are donating part of your profits to a charity.

5. You work with others in your community.

6. You won an award.

7. You created a partnership with a neighborhood business.

8. You can offer tips to help people in the wedding industry.

9. You can offer advice to families sending kids back to school.

10. You can talk about being a small business owner.

The purpose of a press release is to let the media know of a good story. Every business has multiple stories. Share them with your local media.

Every community has multiple sources of media readily available to them. Take a look at your own community. Here in Denver, we have access to:

5 major television stations
Dozens of cable channels with a wide variety of programming
2 major daily newspapers
Several business publications
Dozens of radio stations
Dozens of local community papers, trade publications and local magazines

I know your community is very similar. Each of these sources is constantly looking for good quality information to share with their audience. Imagine having to create a 100-page newspaper every day. Or putting together 3 hours of newscast every day. The job can be overwhelming if you can’t find good human-interest stories. Your job is to provide them stories!

There are many books that show you how to write a press release. Two of my favorites are:

How To Get Publicity by William Parkhurst

Guerrilla Publicity by Jay Conrad Levinson, Rick Frishman and Jill Lublin

I would also recommend that you sign up for a wonderful ezine by Paul Hartunian. He is an expert on publicity, and has wonderful advice for people trying to increase business through the use of publicity. Check out http://www.hartunian.com/