Tryvertising

Tryvertising - Mass marketing is a dying industry. People have been advertised and marketed to so much, that most messages are simply being ignored.

Take a look at your own life. Do you turn the channel when a commercial comes on? Do you pay for XM Satellite radio, just to avoid commercials? Do you stand over your trashcan when you go through your mail? You’re not alone.

If you live your daily life this way, so do the people you are trying to market to. If most of your advertising is simply being avoided, how do you break through?

Enter tryvertising. Tryvertising is the idea of providing a potential customer a free trial before they buy. It’s a way of letting a customer try something new without having to make a decision on whether to purchase.

When you visit your dentist, and he gives you a trial tube of Crest toothpaste, that’s tryvertising.
When you have lunch at your local restaurant and they hand out a sample pack of breath mints, that’s tryvertising.

So how can a studio use tryvertising? Actually, you have many ways of making this work for you.

Find a local children’s clothing store, and create a springtime celebration. When a customer purchases a new spring outfit for her child on a Saturday afternoon, she will receive a free 5x7 of her child – right on the spot! Digital makes it easy to photograph AND print the photo within just a few minutes. Include a coupon for a free family sitting in the folder you hand to your new client. Gather her email and mailing address, and you’ve started creating a dynamite mailing list!

Want an online example? Photographers have a great business to tryvertise online. When people come to you, they want photographs. Online, you can easily give them what they want – photographs! Show them what you do. Take them on a tour of your studio, or show them how you photograph on-location. Photographs and video are both easy to put online. The purpose is not to make people watch everything you have to offer, but to entice them to keep moving through your site. Move from one family to the next. Make things interactive. Ask them if they would like to see more. And provide as much as they are willing to look at. A good website can be your best salesteam!