Creating a professional image

Creating a professional image - What separates the successful small businesses from the home/hobby businesses is the manner in which they promote themselves.

If you have a website, what is your domain name? When you find business web addresses, you undoubtedly find a registered domain name more professional and reliable than one using a shared domain. (i.e. http://www.yourbusinessname.com/ vs. www.yahoo.com/yourbusinessname) Just going that one extra step and registering a unique domain name puts you in a more reputable light.

The same goes with your email. Most companies offer you at lease one specialized email address to match your domain address. Using an email address of yourname@yourbusiness.com is much better than yourname@aol.com or yourname@yahoo.com. Just by taking this extra step shows you want to create a professional image, and that you care about the way your business presents itself to clients.