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Little Red Book of Selling
If you’re not a natural born seller (and who is), train yourself to become one! Selling is really just a learned science. With practice and a handful of techniques, you can become better at selling, and make it come more natural.
In Little Red Book of Selling, Gitomer provides 12.5 principles of sales greatness. To start, have you ever asked the question how do I sell? Instead, you should be asking why do people buy?
When you begin understanding why people buy, you can overcome questions about price before they occur. Because you anticipate a price objection ahead of time, you can provide the information necessary to rise above those objections before they occur.
One thing I really enjoy about the Little Red Book of Selling is it’s a quick read – and it has pictures! You can pick up the book, read a page or two in under a minute, and have strategies to think about and put into place all day long.
For instance, what is your personal brand? Not your company brand, but your personal brand? In photography, prospects will buy because of the way they resonate with you. Work on your personal brand, and get your customers to be loyal to your personal brand, you will gain loyalty.
Gitomer provides you with steps and ideas on how to build up your personal brand. A lot of it I discuss throughout this website as well.
Have you purchased YourName.com? What if someone remembers
you – the photographer – but forgets your company name? What image do you project to your customer AND referral base?
Do they know how to promote you as easily as you promote yourself? Are you an innovator? Do you lead or do you follow? Attend
conferences (not just in photography) and read books and magazines
to become a leader of the pack. People follow those that lead. Highest Recommendation |
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