The common misnomer with the phrase “destination photographer” is that by simply adding destination to your website and your brochure, you instantly become a destination photographer. Nothing could be further from the truth. ...more

No matter what field your in, now is the time to rethink your current offerings, even if you restructured them within the last few months. Every time you turn on the television or login to the Internet, the news isn’t good. Companies continue to fail. The housing industry is crashing. The stock market is falling. You can’t help worrying about your own business. ...more

Engagement portraits are personal to the bride and groom. In many ways its a completely separate event from the actual wedding. Many photographers will tell you this is a great way of bringing in a new client. While this may be true, in today’s traveling world, its not nearly as important as it once was. ...more

Does your website come with a way to monitor your statistics? If not, it should. Everyone who has a site should be monitoring how well your site is operating, and using this information to make adjustments to your pages. ...more

What do they want? When people visit a website they have a purpose in mind. The problem is each person that visits your site may have a slightly different purpose. How do you know what will reach them? How do you know what should be on your site to attract quality, potential customers?...more

Photographing weddings can be rewarding, challenging and stressful all the same time. While most events conclude with little fanfare, some precautions should be taken to prevent disaster. After photographing weddings and high-end social events for over 18 years, few surprises followed me. I was very prepared. My equipment (which included cameras, lenses, flashes, memory cards and battery packs) needed to be in great working order....more

As a photographer, is it better to photograph a variety of things, or is it better to specialize? Find out how to choose your focus in this article. ...more

It's not always about making massive change to your business. Sometimes it's about tweaking the little things that can have a profound impact. ...more

Every business has it. It's called the cyclical slow time. It may last for a month or even several months. But as a business owner, turning this time period into as short of a period as possible will help you become a stronger business. ...more

Creating a website for you photography business is very important and producing proper colors within the design should be well thought out. We found a great resource for selecting color....more