Photographing weddings can be rewarding, challenging and stressful all the same time. While most events conclude with little fanfare, some precautions should be taken to prevent disaster. After photographing weddings and high-end social events for over 18 years, few surprises followed me. I was very prepared. My equipment (which included cameras, lenses, flashes, memory cards and battery packs) needed to be in great working order....more

Question: I've been a photographer for a while now, and really want to make it my full time career. I've attended a large seminar/expo, and have seen quite a few successful photographers that offer products and programs. I've also hunted around online, and am overwhelmed at the information available to me. Who do I trust? Which program should I buy? If I buy yours, how do I know it will help me?...more

It takes more than handing out a few business cards to bring in enough business to create a successful studio. It takes commitment and a plan. In this article, discover ways of promoting your photography business. Are you chasing every customer with a few bucks to spare? Or are you getting "rich in your niche"? ...more

Everyone I have talked to is saying the same thing - things are tough out there! People just aren't spending their hard earned dollars on anything at the moment. Go into any store or restaurant. It's quiet. People are staying around their homes....more

How can a few words on a page do that to you? How can they change your mood from sad to happy, and lift your spirits to make you ready to face the world again? It's in the detail. It's in the way those details fill your emotions. It's in the way you perceive the world around you based on what has filled your mind within the...more

Everyone knows how important a testimony is in any business. But have you ever thought about creating a testimonial wall?...more

Want a great (and inexpensive) way to store the CD’s from each of your photographic shoots? Buy traditional 5x5 proof books, and store your CD’s in them. ...more

Whatever you plan on doing for your customer, never give away your whole strategy. What is your timeline for service? Double it. What promises do you make? Make them as generic as possible. ...more

Bootstrapping tends to be commonplace in small businesses. In today’s economy, it tends to be even more so. But is it really saving you time and money? Probably not. Doing everything yourself actually takes away from what you do best. Even if you must maintain everything in house because of low funds, minimize the amount of work you have to spend on each task b automating steps as much as possible. ...more

Does every letter you write have to have a P.S. in it? If you’ve read any of the information on writing sales letters, the P.S. is always an important part of any pitch. And for the most part, it’s always true....more