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Marketing Strategies

The following articles are provided to help create and understand marketing strategies for a photography studio. Marketing is a matter of trial and testing. Using specific guidelines, use these ideas to create your own unique strategies. Click on the article title to read the article.

Articles

As a photographer, is it better to photograph a variety of things, or is it better to specialize? Find out how to choose your focus in this article. ...more

 

Every business has it. It's called the cyclical slow time. It may last for a month or even several months. But as a business owner, turning this time period into as short of a period as possible will help you become a stronger business. ...more

 

Does your site need a redesign? Start with one of our photography business web templates, and see your site magically change before your eyes....more

 

One way of building up your business is by competing in competitions, and using your awards for PR within your client and potential client target market. ...more

 

Tip: If you have photographs that you want to give to your clients, but they haven’t purchased the images yet, use the miracle ink to write directly across the image. It’s easily removed with the miracle remover. ...more

 

Consider adding color to your website. When you first design your website, you usually choose a theme and build from there. The colors of your logo are a great place to start. But what if your just beginning, and you don’t really have official colors chosen? Great! ...more

 

A study recently released by AOL shows that up to 89% of all mothers are using the Internet to help them with their daily lives. Mom’s are online doing things like reviewing product information, banking online, and planning family activities and trips. ...more

 

In his latest best seller, Jeffrey Gitomer provides strategies and answers for a lifetime of selling. If you’re not a natural born seller (and who is), train yourself to become one! Selling is really just a learned science. With practice and a handful of techniques, you can become better at selling, and make it come more natural. ...more

 

I remember a conversation I had several years ago very well. Several of my clients came in to my studio, and only ordered a stack of wedding photos, so they could take them home and scrapbook with them. ...more

 

Do you freeze up or run in a different direction when someone mentions the word networking? You’re not alone. Unfortunately most people don’t understand the power of networking, and how they really are networking with people in everything they do. ...more

 



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A monthly newsletter with marketing tips and ideas based off of what's happening in the world today! Marketing today is different from marketing a year ago or even a month ago. Learn valuable ideas that will change your ideas of marketing!

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