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How To Get Customers From The Internet

When a client contacts you after visiting your website, can you close the sale?

Closing the sale begins with your website. To create excitement within your client, you have to have a few prevailing tools in your marketing pocket. Consider these 3 tools:

• A powerful presentation. What does your client want to see? Images. What have you produced in the past that allows your client to see your work and put her into your portraiture? A few images aren’t enough. You need to tell a story through your photographs, and control your presentation to show how you can create memories for anyone that believes a photograph is important.

• A compelling sales message. Why does your client want to hire you? What can you provide that she can’t get anywhere else? Your online sales message has to create urgency in the viewers mind. Your message should drive people to requesting more information, or to take action in some manner.

• A form for contacting. Forms are easy to create on your website. Use a form to gather as much information as you can about your potential client. If it’s a wedding, what is the date and location of the event? If it’s a portrait, how many people and what are their ages? Get the details. This gives you power when you make contact, either by email or by phone, to start playing on the emotions of your potential client. If you can talk directly about getting their 3 year old to smile in a photograph, or how city hall is an incredible location for a party, you begin building a connection from the start.

When you receive a contact, that’s where your closing begins.

Follow through quickly. When a potential client fills out a form and submits it to you, how quickly do you follow up and make contact? If it’s a business day, you should email or phone them back quickly. Contact them while you are still fresh in their mind, and are thinking about your service. If you email them back, make it personal. This is where the information on the form they filled out comes in to play. You can create a standard response – just fill in the blanks with personal information about them to make it tailored to their interests.

Provide back end support. You can have a back end to your website to provide sales tools not available to the general public. Create pages on your website that aren’t linked through your navigation. Then provide these direct links to potential clients to help close the sale. For example, I have a complete back end section that helps me sell albums and frames. I have photographs of my products. I show what different styles look like. I explain the details, such as colors of albums, mat color and text options for the front cover.

Follow up. Continue working a potential client until you a definite yes or no. More sales are lost because people quit making contact than any other reason. Keep in contact so your name remains fresh on their minds while they are making their decisions.