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Make Money With The Extras

Get ideas on how to package products together for extra profits, and when and where to charge more.

It all comes down to giving your client a better end result. Your business caters to providing the ultimate benefit to your client: memories of an exciting day or of one particular point in time. That day can never take place again, so memories are all that remains. Play with that emotion.

Consider these three simple techniques that will help you provide better end results to your customers, and ultimately put more money in your pocket.

1. Add products and services. Your customer can’t buy something that doesn’t exist. Create more options for them to increase their satisfaction level.
2. Add time and volume options. Set up programs that allow you to photograph more than once a year. Children allow you to create wonderful package plans to photograph a child as they grow.
3. Add combinations. Give your customer the opportunity to purchase combinations of products and services for a better value, with one convenient decision.

The focus on all of these is the end result. Make it easy on the client. Focus on the end result, what the client desires from your business, and put together combinations that focus on that result.

You don’t buy toothpaste for the toothpaste. You buy it for fresh breath and healthy, whiter teeth.

It’s the same with photography. You purchase photography to capture professional memories from one moment in time.

That’s why product and service add-ons are important to your bottom line. You make it easier and more satisfactory for your client to buy from you.