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Overture
Launches
Local Search Listings to Web Sites
One
of the most common phrases I hear when talking with people about
their websites is “But I’m just a local company – I don’t need
a website yet.”
If
you’re “just a local company”, now’s the perfect time to have
a website, and begin marketing to just the local neighborhood.
Overture
just announced its Local Match
service. It allows you to precisely target customers who use
search engines to make local buying decisions.
Have
you ever gone to the search engine and typed in something like
“plumber Denver”. I know I do that all the time. I haven’t used
a phone book in 4 years. Instead, I do all my searches either
through a search engine or a listing search such as DexOnline.com.
I’m
sure I’m not alone.
Now
with Local Match, you
can target those types of people effectively. So even if you
specialize in senior portraiture, and don’t want to market beyond
a 10-mile radius of your studio, you can begin targeting people
online.
Local
Match works like other Overture
services. You pay by determining the price you’re willing to
pay per lead. The more money you are willing to pay, the more
your listing will be displayed. Begin with as little as $20
on account.
One
final fact. Local Match
will initially be displayed on Yahoo!, Alta Vista, AlltheWeb,
InfoSpace, Citysearch and other popular Web sites.
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