June 4 2004

Follow up and Contacts

 

Build your relationships up with follow up and contacts.

 

Your database should contain the names of all of your clients and potential clients. Have a way to distinguish between your client list and your potential client list. Then create a system in which you contact each of these lists over and over again. Combine the two lists for some promotions, and separate the lists for others.

 

Sample Marketing Plan:

 

The main goal here is to keep your entire contact list in the loop for receiving regular mailings for you. This will establish a pattern that you want to stay in the lives of the people you do business with.