May 14 2004

Direct Marketing

 

I’ve been reading a lot about direct marketing lately. With the trouble email marketing has been facing, the limitations the Do-Not-Call Registry has placed, and rising costs in advertising, direct mail seems to be a viable alternative for many small businesses. If you have given up on direct marketing lately, or have never considered putting direct marketing into your strategic plans, maybe now is the time to begin investigating the advantages of using direct marketing.

 

Various sources indicate that direct marketing is actually down. Which means your target audience is probably receiving less advertisements in the mail than every before. And with the frustrations of spam and phone ads, people are actually spending more time looking through their mail. Take advantage of this now, and begin a direct mail marketing campaign directed towards a large population in your area.

 

Consider mailing postcards – they get the best response rate because they are easy to read. Also, consider changing the appearance of your postcard into a shape. The US Post Office now lets you send any shape postcard, with certain dimensions. This is a wonderful opportunity for you, because shapes can actually increase your turnover rate drastically. Check out my links, and begin designing your new marketing piece today.