May 28 2004

Under Promise and Over Deliver

 

Whatever you plan on doing for your customer, never give away your whole strategy.

 

 

 

Why?

 

When you tell your customer – anything – they expect it. If you don’t deliver, they become unhappy. Yet if your customer has only a vague understanding of what you deliver, your chances of making them happy increase drastically.

For example, if you can normally deliver your product in 2 weeks to 90% of your clientele, telling your client 4 weeks will provide you extra time on those few rare exceptions. And it will make those 90% very happy when you deliver 2 weeks early. So happy they will remember you!