Photo Competitions

One way of building up your business is by competing in competitions, and using your awards for PR within your client and potential client target market.

Awards make your name more valuable. It proves you have the talent to bring in better clients and better profits through higher valued photographs.

Begin by entering award competitions. Many different organizations offer photo competitions. Start with these:

• WPPI
• PPA

As you win awards, make sure you create press releases, and send them to your PR list:

• Local newspapers
• Trade journal and publications
• Your venders and suppliers
• Post them on your website
• Send postcards or newsletters to your client database

Winning awards are important, but only if you use them to further the advancement of your business.