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Photography Startup Checklist
Starting The Business
- Write out your business plan, including goals
- Set aside capital to use for start up costs
- Name your business
- Set up your business with your local government
- Create an LLC or corporation, if appropriate
- Get licenses and permits
- Choose a location for your business
- Buy photo equipment
- Buy studio equipment
Designing Your Marketing and Branding
- Create your logo and branding
- Create business cards and stationery
- Design a brochure
- Create a website
- Create a blog
- Create sample photographs and albums
Choosing Your Vendors
- Camera supplies
- Lighting supplies
- Backgrounds and prop suppliers
- Framing suppliers
- Album companies
- Packaging for final purchases
- Printers for marketing materials
- Web designer
- Professional lab
- Shipping companies
- Accountant/bookkeeper
- Small business mentor and coach
Creating Packages
- Choose your field
- Choose a professional lab to determine pricing for photographs
- Design your packages
- Choose your pricing
- Design your sales tools
Setting Up Your Office
- Buy computer equipment and software
- Purchase desks, cabinets, shelves, and files
- Establish a business bank account
- Set up your accounting system
- Purchase office supplies
- Get Internet service
Get An Education
- Join a photography association
- Take business classes
- Hire a mentor
- Read books
- Stay on top of industry news
Finding Clients
- Join associations, clubs and other networking groups
- Advertise
- Create a referral plan
- Develop your website
- Stay active online
- Attend networking functions weekly
Build The Business
- Hire virtual assistants
- Hire production assistants
- Hire employees
- Hire an accountant
- Pay taxes
- Get insurance
- Set up benefits, including retirement plans
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